The COVID-19 pandemic has brought on swift currents of change to all aspects of life and has impacted every business in a method or another. As companies attempt to navigate these challenges, marketing decisions become more crucial than ever.
For businesses watching avenues to seek out growth or unsure where to take a position precious marketing spend during this point, program optimization (SEO) offers a couple of unique advantages as a marketing channel during tough times.
We’ve been performing on SEO campaigns for businesses across the U.S. for over years and have seen how SEO works during all kinds of economic environments.
In Reference, there are three points of stability that SEO offers. Read the below points.
SEO offers Long-Term Gains
Marketing budgets invested in SEO today can drastically impact business performance within the future.
While most traditional marketing channels have a brief period, investments in SEO still provide benefits months and years down the road. For example, a bit of content created today that ranks well in Google look for a top keyword in your industry can still drive traffic to your website for years with SEO.
The COVID-19 pandemic has forced tons of individuals into their homes, and therefore the web is that the main medium that folks can easily interact with from home. Internet traffic is up 50%. “While most traditional marketing channels have a brief period, investments in SEO still provide benefits months and years down the road.”
While e-commerce businesses are seeing unmatched results from SEO at the instant — Adobe reports an almost 200% increase in toilet tissue purchases alone — companies outside the e-commerce sector are still taking advantage of their investment in SEO.
Many have closed their locations to assist slow the spread of COVID-19, effectively modifying or shutting down their operations. The power to be found online, though, has helped these companies generate revenue during this difficult time, like through gift cards, delivery, and more.
SEO offers both immediate and long-term benefits to businesses, and corporations that have invested in SEO are seeing those benefits now as they move with the currents of today’s evolving economic landscape.
2. SEO doesn’t get to be timed properly
Companies are curtailing on TV ad campaigns or losing money on print campaigns planned for Spring 2020 thanks to the rapidly changing economic landscape.
One key strategic advantage of SEO is that you simply don’t get to worry about timing when consumers can find your product or service.
Since SEO is an inbound marketing channel, it works to form it easier for patrons to seek out you. Your long-term marketing investment in SEO will make your site visible to satisfy market demand in your industry — whenever which may be.
“One key strategic advantage of SEO is that you simply don’t get to worry about timing when consumers can find your product or service.”
This makes SEO a lower risk investment than other marketing channels that believe the timing.
Your SEO efforts, like content marketing, still add the background and convey your company much-needed leads and sales. As people start to urge interested by a subject, your website is there within the search results, able to educate, persuade, and eventually convert.
Even though SEO does require maintenance, its ability to consistently perform at an economical rate makes it a technique that companies can calculate — even during harsh economic conditions.
3. SEO offers scalability and low-cost leads
Studies have shown SEO to be one of the very best ROI marketing channels for businesses. This is very true during tighter economic conditions. The beauty of SEO is that you simply can proportion your visitors from search without paying an enormous premium to succeed in a wider audience.
“Studies have shown SEO to be one among the very best ROI marketing channels for businesses.”
While you're bidding for every visitor to your site during a pay-per-click (PPC) campaign or increasing budgets to urge more eyeballs from print advertising, your website — likely your most vital marketing asset — is in a position to urge more visitors from search every day without extra overhead.
Remember — SEO helps people already curious about your business find you.
Being discoverable online is usually important for businesses, but it’s especially crucial during times like these.
More than 50% of individuals find new companies or products after an inquiry, and that’s likely even higher now with more people home and reliant on the web for researching and shopping. Search is your company’s way of getting discovered and getting sales in today’s ultra-competitive market.
If you aren’t present in search results, you aren’t giving your business the means to get leads or sales. Around 95% of search traffic goes to the primary page, an incontrovertible fact that helps demonstrate why SEO is so critical to businesses today.
With SEO, you'll get your company ranking at the highest of search results — a major spot for earning not only website traffic, but also valuable leads and sales for your business.
SEO may be a smart investment to assist in fuel long-term growth for businesses in 2020 and beyond.
[Bonus] the way to manage your Google My Business profile during COVID-19
Google My Business may be a critical a part of your online presence, and one among the foremost commonly asked questions we’ve had over a previous couple of weeks is, “What should I do with my Google My Business profile if my business location is temporarily closed?”
Right now, you've got two options:
1 Short-term closures
You can use the “special hours” functionality to vary the hours of a selected location to “closed” if it'll be closed for a couple of days.
Google doesn’t have a selected published limit on the number of days you'll close with special hours, but it’s a reasonably manual process, so it’s best for short-term closures.
2 Long-term closures (30 days or longer)
Google allows you to contact them directly and set a “temporarily closed” status, which can take longer to be approved but would require less work on your end to line up.
In addition to updating your hours, your business also can use Google Posts. These posts work almost like a standing update on social media. you'll create a post to update current and potential customers about what’s happening at your business, like your current inventory, status, and more.
Keep in mind that if you would like any mission from Google immediately for your Google My Business account, the company’s maintaining a smaller support team as a precautionary health measure against COVID-19
Make SEO a priority during COVID-19
SEO is particularly important for little businesses during the coronavirus pandemic because:
Travel restrictions are causing consumers to hunt out nearby businesses.
Consumers are trying to find SMBs to support.
SEO is that how SMBs can stand aside from competitors.
It is free and you would possibly just have the time.
SEO could also be a possible solution for businesses experiencing the financial burdens and slower pacing of COVID-19. It can assist you to become more visible on searches being performed now, and also to line yourself up for fulfillment once search behavior normalizes.
Compared to other marketing options, SEO offers much more stability and security. It’s an excellent option for businesses that specialize in long-term growth during tenuous times.
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