There is no doubt that Google is the biggest search engine kid on the block. Even in the most recent year, they have increased their market share to a full 10%, gaining 77% of the total market share in the search engine game. Where is Bing / Yahoo in this picture? Together they account for about 18% of the search engine market, which is not much, but it is also nothing.
Let's talk about why we might be successful on Google SERP but Bing / Yahoo SERPs and what to do about it. But first, let's find out if it's worth your while to worry about Bing / Yahoo SEO.
Is it worth the trouble?
The first thing we should look for is: Who uses Bing or Yahoo? Who likes them on Google and why? (BTW, Yahoo Search is powered by Bing, although their SERPs don't always look the same. Strange.)
Some say that a large portion of the people who use Bing are employees of Microsoft. ft. Some say they are older and have a less tech-savvy population, which makes sense. Because most Bing searches are done on Internet Explorer, the default browser on Windows devices - for which Bing is set as the default search engine - probably older people and less tech-savvy people just use Bing because it's there. Is.
Surprisingly, some people choose Bing as their favorite search engine: coders, students, and those who rely on international maps all choose Bing for a variety of reasons.
We’ve also found our people using the intelligent personal assistant Cortana to search with Bing. So in a nutshell, we got our:
- Older people
- Non-tech-savvy futures
- Programmers / other special features users
- Cortana users.
And for Yahoo's part, we've got a lot of people who:
- Already use Yahoo Mail (and therefore use Yahoo Search as their default) or other popular Yahoo services such as Yahoo Answers, Fantasy, Shopping, IM, Finance, News, etc.; Or
- Choose the safety implications of using a minor.
While the “Rise Bing f Bing” and the increased share statistics in the current Bing market are contradictory and difficult to confirm, there are indications that Bing’s use is increasing. Rumor mills have the same thing about Yahoo. So even if your target markets do not correspond to the demographic theme listed in the bullets above, you may not choose to write to fully customize SEO for Bing and Yahoo.
And if you sell and sell any of the above population content in the market, you will keep reading.
Where Google and Bing / Yahoo differ
They are all very similar. They also look similar. (It seems that Yahoo and Bing are not ashamed to copy Google's SERP web design almost exactly).
Where they differ is in the algorithms used to rank search results, obviously - something you might have already found if your position did not match on all SERPs.
Google's algorithms prefer text (meaning it also relies on text to crawl visual content via alt descriptions and citations); Bing / Yahoo prefers visual content.
This is especially true for Flash content: while Google and Adobe are also pushing for Flash support, Bing seems to be stuck in the past, preferring websites that use Flash (and, it also seems beneficial).
Here's what Bing says about Binglinks:
"A site that links to your content is basically disclosing to Bing that they trust your content. Consequently, Bing rewards intellectually developed links, that is, added over time by relevant websites created by content creators to take them from your site to your site on other trusted, relevant websites. "
If location, is the cult of the marketer, then backlinks, belong to SEO. But it turns out that Bing prefers low backlinks - but high quality. This means that winning an inbound link from another site is only useful if the website reduces the number of backlinks they use 1) (no backlink stuffing!) And 2), for its part, a Is a high-quality website.
Another major difference: a certain match anchor text from inbound links is a big win for Bing, but not for Google.
Google allows wiggle room and less direct, context-based keywords and is a bit more sensitive to keyword stuffing; Bing / Yahoo needs direct keywords.
Bing seems to place more importance on the mentioned / busy websites in social media. An example: When you search for a company in Bing, you are automatically able to see if a Facebook friend or Twitter follower has mentioned/recommended the company or product.
Bing on social:
“If you’re socially influential, this will permit your followers to share your data more widely, which in turn will see these positive signs in the result bing. These positive signals can have an impact on how you rank an organism in the long run. ”
Both Google and Bing with their algorithms reward high right domains such as .edu and .gov, but it's mostly Bing that cares about the domain age. Older domains will rank slightly higher on Bing SERP.
Search terms with double meanings
If a search term can mean two things, Google usually puts the most popular website associated with the search term first. Bing deals with double meanings by indicating local results first.
It looks like Bing is a small business, as it lists more local businesses on their SERPs. Google favors larger, more established businesses, perhaps because their algorithms see them as a more "reliable" search result.
How to optimize for all three
One of the surest ways to make all 3 search engines rank is to create consistently helpful and engaging content for your visitors. Google, Bing, and Yahoo agree on one big thing: although they have different approaches to grading websites and ranking them on the SERP, Different parts
It’s hard to say that there is a single function you can do that will benefit you from 3 search engines, especially now that we know how different their algorithms are. There are a few things you can do, however, that will help your SERP rank around.
1. Content and keywords
Google likes to text, Bing prefers rich content. Google can work with contextual keywords, Bing needs Direct. What does an SEO do?
Of course, include parts of both strategies. The best thing about Google and Bing / Yahoo search algorithms is that most of the criteria are not mutually exclusive. You can have lots of good text-based content and rich multimedia. You can have indirect keywords and direct keywords, as long as you are not keyword stuffing.
So here's what you should do: Make sure you're including both indirect keywords on your site and rich content with direct keywords.
2. Backlinks and social media
Backlinks: Google likes quantity, Bing likes quality. All you can do is make sure you are earning as much as you can from quality websites. The more you build your portfolio of backlinks from trusted and well-ranked websites, the more you will climb on Bing and Google SERP.
The same goes for social media: all you can do is just get better all-around on social media. Encourage social sharing with social sharing buttons on all your pages and blog posts, and consider running a social media campaign to encourage social media users to share your content and talk about you. The great thing is that you can focus on making progress with Bing on this; It's not like Google will punish you for having a better social media presence!
3. Claim local
Remember how we said Bing chooses a champion for a local person? For your brick-and-mortar, the only thing you can do right now is to claim your local listing (or if you're not already listed in the search results). All you have to do is add some information about your local listing and verify it using a PIN.
4. Keep it ethical
No matter which search engine you are trying to rank for, you can't go wrong with keeping your SEO strategy ethical and customer based. Your SEO will never suffer from doing the right thing.
Buying backlinks = not so ethical. Keyword stuffing = not so ethical. Search engines are doing anything to try to “trick” algorithms that don’t ultimately add to your visitors ’experiences = definitely not ethical. Regardless of what type of SEO you do, here are your reminders to keep it real.
5. Go through Bing Webmaster Tools and keep with the Bing Webmaster Blog.
Bing Webmaster Tools such as SEO Reports and SEO Analyzer Tool are SEO's best friend for SEO feedback directly from search engines. With these tools, you'll be able to do on-demand scanning of individual pages, track your progress, and stay up-to-date with changes to Bing algorithms that can affect your site.
Growing up on Google SERPs but falling / plateauing on Bing and Yahoo? Here are your options
Beyond the 4 tips listed above, here's how to improve this type of unbalanced SEO success.
Follow what is listed in the 4 tips and monitor results above
Ask yourself: is it good?
Even if you’re not on top, have these tips increased enough to satisfy your appetite for ranking on Bing?
If anything you do to improve Bing rankings isn't likely to hurt your Google rankings, it's possible that focusing your rankings on Bing could hurt the chances of a higher ranking on Google, if any opportunity is included. The time spent building a strategy for Bing is not spent building greater success with Google.
And let us remember that Bing / Yahoo together accounted for 20% of the search engine market, while Google is still the search engine king and will probably remain so for the foreseeable future. Let's remember the kind of people who still use Bing / Yahoo: small specialty groups like coders, older / less technical, and micro .ft employees.
So before you move on to the 2 strategies below, I urge you to ask yourself: Do you need to rank even higher on Bing? If your target markets fall into one of these categories, then getting ranked on Bing is more crucial for you.
But if not? Is it worth it? Wouldn't you rather do all your best to get a super ranking on search engines with an 80% market share? Of course, your answer will depend on your preferences, your target markets, and how many resources you have at your disposal.
If you are set to a higher ranking on Bing and Yahoo, keep reading.
Create a site for Bing
If you have more time than money and you want to get an organic order, this option is for you.
It is the most time-consuming option for high ranking on Bing, but if Bing connects you to an attractive enough target market, then this option may be right for you. The site created for Bing will focus more on multimedia-rich content and use more concise, direct keywords. (Be careful not to include duplicate content. This will damage your search engine rankings.)
Run a Bing / Yahoo advertising campaign
If you have more cash than time quicker approach to rank on Bing or Yahoo, have a go at running a Bing Ad campaign on the Bing/Yahoo network. (Some even say that Bing Ads works better than Google AdWords!)
And Bing / Yahoo doesn't try to make it to the top through SEO, so running an ad campaign on Bing is pretty cheap! It may not be organic, but it will work very quickly and most cheaply.
You can do all this
If you think it's worth it, you've just put a little extra elbow grease to turn your site into a delicious crawler-food for both Google and Bing / Yahoo bots.
The first recommendation: polish your content, keywords, backlinks, and social media strategy. If you're still not in the place where you want to be on the small person SERPs, it recommends paying attention to Bing / Yahoo ads - the safest way to rank on Google SERP without sabotaging your place.
Read our next article here- Why Your Website Not Ranking on Google (and How to Fix it)?