SEO Blogging in 2020: How to Structure Your Blog Post for Better Ranking

Search engine optimization is incredibly important for marketers. When you optimize your sites — including your blog posts — you are making your website more visible to people that are entering keywords related to your product or service via search engines like Google. But does your blog content truly help your business naturally rank on web crawlers?
Does blogging help with SEO?
Blogging helps to improve SEO quality by positioning your website as well as a relevant answer to your customer queries. Blog posts that specifically use a spread of on-page SEO tactics can offer you more opportunities to rank in search engines and obtain customers to go to your site.
Simplifying SEO
There are many ways you will simplify SEO in terms of your business blog. Along with the blog SEO, we are getting to review momentarily, consider the subsequent.
Use the below (Blog SEO Tips) to boost your Blog Traffic & Leads.

Blog SEO Tips
1. Only Focus on One-Two long-tail keywords that match the intent of your target audience.

2. Focus and Include your One-Two keywords in important parts of your post.

3. Ensure your blog is mobile-friendly and responsive.

4. Enhance your meta description, and utilize all the space.

5. Streamline your image with alt text.

6. Try not too optimized similar tags.

7. Use URL structures that help your users.

8. Link internally when possible.

9. Utilize Google Search Console.

10. Create evergreen content.

11. Update your current content and remove outdated content.

1. specialize in 1–2 long-tail keywords that match the intent of your target reader.
Structure your blog posts for keywords Say No To about incorporating as many keywords into your posts as possible. Nowadays, this hurts your SEO because search engines consider this keyword stuffing (i.e., including keywords the maximum amount as possible with the only purpose of ranking highly in organic search).

A good rule of thumb is to specialize in one or two long-tail keywords per blog post. While use quite one keyword during a single post, keep the main target of the blog post narrow enough to permit you to spend time optimizing for just one or two keywords.

You may be wondering: Why long-tail keywords?
The long-tail keyword is far more impactful in terms of SEO than the short tail keyword blog post. Website visitors searching long-tail keywords are more likely to read the entire post then seek more information from you. In other words, the search engine assists you to generate the right sort of traffic — visitors who convert.

2. Include 1 or 2 keywords in a specific post.

Now that you have got your one or two keywords, it is time to incorporate them into your blog post. Where are the simplest parts of your posts to implement these terms to help you rank high in search results?

There are four on-page factors places where you should try to include your keywords: title tag, headers & body, URL, and meta description.

Title Tag

The title (i.e., headline) of your blog post is going to be an inquiry engine and users initiative in determining the relevancy of your content. So, including a keyword here is significant. Google calls this the title tag during a search result.

Be sure to incorporate your keyword within the primary 60 characters of your title, which is simply about where Google cuts meta tags off on the SERP. Google calculates by pixel width, not words/characters count, and it recently higher the pixel width for SERP results from up to 500 pixels to 600 pixels, which reflect around 60 ch.

Long title tag? Suppose you have a lengthy headline it is a good idea to urge your keyword within the beginning since it gets to stop in SERPs toward the top, which may take a toll on your post perceived relevancy.

Headers & Body
Mention your keyword at a traditional cadence throughout the body of your post and within the headers.

Whenever you create content, your primary focus should get on what matters to your audience, not what percentage times you need to include a keyword or keyword phrase there in the content. Specialize in being helpful and answering whatever question your customer might ask to arrive on your post. Do that, and you will usually find you naturally optimize for important keywords, anyway.

Search engines also look to your URL to work out what your post is about, and it is one of the primary things crawl on a page. You got an enormous opportunity to optimize your URLs on every post you publish, as every post lives on its unique URL — so confirm you include your one to 2 keywords in it.

Meta Description
Your meta description should offer relevant information to readers about your blog post content. Meaning, you want to use your long-tail term Google your audience is well on your post content.

3. confirm your blog is mobile-friendly
Did you recognize more people use an inquiry engine from their mobile phones than from a computer? The web is being to increasingly more on cell phones. Designing your sites to be mobile friendly ensures that your pages perform well on all gadgets. As a result, you centralize the SEO power you gain from these links, helping Google more easily recognize your post value and rank it accordingly.

4. Enhance the meta description and utilize all the space.
Review, a meta is that the additional text that appears in SERPs that lets readers know what the link is information. The meta description gives searchers information they have to work out whether or not your content is what to find and ultimately helps them decide if they click or not.

The maximum length of this meta description is longer than it once was — now around 300 characters — suggesting it wants to offer readers more insight into what each result will give them.

So, additionally, to being reader-friendly (compelling and relevant), your meta description should include the long-tail keyword that results in rank.

5. Optimize your images with the image alt text.
Blog posts only contain text — they ought to also include images that help explain and support your content. Image alt text also makes for a better user experience (UX) — it displays inside the image container when a picture cannot be found or displayed and may improve accessibility for people with low vision. Ultimately helps those images rank within the SERP page.

To provide more context, here an inventory of things to make you retain in mind when creating alt text for your blog images:
• Describe the image
• Be specific in your description
• Keep it under 125 characters
• Use your keywords (but avoid keyword stuffing)

6. Don Not use too many similar topic tags.
Topic tags can help organize your blog content, but if you overuse them, they will be harmful. If you got too many similar SEO tags, the web gets penalized by search engines for having duplicate content.

If you worried that your current blog posts have too many similar tags, take a while to wash them up. Choose about 15–25 topic tags that you Necessity think are right to your blog post too like each other. Then only tag your posts with those keywords. That way, you will not need to worry about duplicate content.

7. Use URL structures that help your visitors.
The URL structure of your sites (which are different from the precise URLs of your posts) should make it easy for your visitors to know the URL structure of your website.

URL structure acts as a categorization system for readers, letting them know where they on the website and the way to access new site pages. Search engines appreciate this because it makes it easier for them to spot the Right Details what information searchers will access different parts of your blog or website.

8. Link internally when possible.
Inbound links to your content help show search engines the relevancy of your content. An equivalent goes for linking internally to other pages on your website. If writing a few topics mentioned in your blog post on another blog post, ebook, or website, it is a best practice to link to the page.

9. create and publish evergreen content.

While writing your blog articles, ensure it is evergreen content. Meaning, the content is about topics that are bound to remain relevant and valuable over an extended period of your time (with only minor changes or updates). Let check out a couple of reasons why evergreen content is so important:

It assists you in ranking over time, not just short.

It contributes to Relevant amounts of traffic coming to your blog (and website) long after the date of publication.

It assists you to farm leads over time as a result of the traffic it continually generates.

All blog content — whether it is a long-form article, how-to guide, FAQ, tutorial, then on — should be evergreen. Even the image you utilize in these posts should be evergreen. 

10. Update your current content and take away outdated content.
To improve your SEO, you assume you would like to make new blog content. Although that partially true, you ought to also focus an excellent deal of some time and energy on your existing blog content. Specifically repurposing and updating your current content as removing your outdated content.

The final part of the present entails removing your outdated content that not relevant to your audience. Although your goal is to make sure your content is evergreen, a number of it is sure to become outdated over time. Includes statistics, product information (if you got any listed in your blogs — as your products and business evolve), or information that changes across your industry over time.

11.  Bottom line: quality vs. quantity?

Now that you’ve learned the way to program optimize your blog content, it’s time to speak about the most relevant part of a blog post: content.

Which is more important — quality or quantity? The solution is you would like both, but the quality is needed important. If your content is weak, the likelihood is that users will quickly leave your site. Those lead to a high bounce rate, which can cause search engines to start dropping your ranking in results.


No matter how many SEO tips you utilize, the most important is that you need to have content that resounds with your guest. Good content leads to more shares, likes, and clients getting back to your site. So, make sure that you implement both relevant and accurate posts for your visitors! What search engines value is constantly changing, so subscribe to Google’s official blog to stay updated!

Read Our Next Article SEO Features That Can Immediately Improve Your Product Page Ranking In 2020

Tags: Blog Post for Better Ranking
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