The New year 2015 have already started, and now its time to reanalyze our strategies,to set out a definite marketing goals on our spendings, and move forward with a more conceive and beneficial way for our online business. Some or the other things can’t be taken for granted in SEO.
KEYWORD RESEARCH which always holded a strength in SEO is evolving and decreasing importance of optimizing for keywords have emerged many online marketers to surprise whether targeted keyword selection have still being an important part in Optimization for your businesses in this New Year.
The Relevance of Keyword Research.
For the years and years on , SEO was wholly depended on Keywords, that are the words and phrases used for searches . Online Businesses used to do a deep study of the search queries being targeted by their potential customers and their search volumes to optimize them based on their competition. The Successful were those who researched and analyzed the keywords based on their competition in between the High and Low and their searches being medium.
Business were measuring their success based on their current rankings in search engine results pages (SERPS) for their targeted keywords and optimizing them by building on backlinkings towards that keyword to website and the business could see their rankings being climbing high in SERP’s .They could have been analyzing the traffic towards the website from a particular keyword through Google Analytics . But, today it don’t provide this keyword -specific traffic information, which is a move by Google itself to prevent businesses from continuing a fully keyword based strategy for optimization which lead to the over-optimization of keywords and misguiding the users searching on that keywords for more on information and decreasing the user experiences.
As in such accessing the forcibly your effort for keyword specific optimization is difficult. It’s as always easy to check out on your rankings for a particular keywords in SERPs by performing the simple tests . And you can even calculate the Keyword specific search volume by using an tool from Google named Google Keyword Planner, but as of now the traffic data is almost gone which have made it difficult for the online businesses to research on a particular keyword with respect to their traffic and search volumes.
This is a wrinkle within keyword analysis, and has been a thorn within the aspect of search marketers still hoping on keyword information to project their results.
Semantic search is another issue chargeable for decreasing the relevancy of keyword analysis. Google’s previous structure relied on keywords much. When ever user puts his query with a particular search keyword , Google would separate that phrase into smaller pieces of keywords identifying the keywords inputed and would search its Index and then return the information from its index of web based on that particular query inputed by user. It was a matched relationship that allowed firms to boost their rankings for specific keywords through frequency of including alone.
However, starting with the Hummingbird update of 2013, Google started changing that way of indexing and ranking.According to this Update and their effect in search results it introduced a new way of searching known as Semantic Search. Semantic search, rather than staring at queries in terms of keywords, analyzes queries supported realizing user intention.
As a preceding to this update, Google has taken more steps into the improvement of the searches with user experience and destroying the significance of onsite and offsite keyword optimization.
The Panda and Penguin updates of 2011 and 2012, severally, introduced before to Hummingbird had an practise in eliminating “over-optimization” actively persuasion of both onsite content and offsite inbound links.
The Case for Keyword Research
While keyword-based optimisation ways have taken a significant fade the past few years, the keyword analysis part will still be worthy.Even though the matched relationship between user queries and onsite content is gone, there’s still a bonding which will be refined.
The Case eliminating Keyword Research
This Case states that , Google Has Gone 'Dark': The Search Giant Just Ended Its Free Data And People Are shouting Out. Google went "dark" in terms of providing publishers with free information on which keywords led people searching in Google to click on their sites. Now, all Google search is firmly encrypted, and online businesses now not recognize that words folks use once looking Google to search out their sites.A lot of people who conduct marketing on the web are freaking out about it: Now, they're basically overwhelming blind. And they're angry, because the data that has been switched off is the "organic" search data, not the advertising search data generated when people click on search ads by targeted users . In other words, the only data Google is now providing about what words generate incoming traffic is for people who pay to advertise on Google.
THE BOTTOM LINE
Thus if in this Web advertising evolution there is any need for your business to actively research on this evolving keyword research relevancy and boost your online business for climbing in Search Engine Results Pages, Feel free to contact us at email@example.com or visit our website - http://bit.ly/1DaEHy3