Website Modernization SEO Checklist: Relaunch Your Website Without Losing Rankings


Website Modernization is a factor of cost-cutting in every business. But, the necessity for moving on with the most recent technology is additionally needed. We recommend constantly updating the website from the marketing point of view.


Why choose Modernization?

- Giving something new to engage the regular and unique visitors.

- Creating a far better sense of frequent updates and forcing the users to return to visualize new things.


A website redesign is a thorough process of revamping your site, which involves updating content, refreshing layouts, and improving navigation for better conversions and site performance.

A website redesign can upgrade your conversion rate, visitor experience, site’s appearance and more — but it can also put your search engine rankings and traffic in danger.

During the website redesign process, you would possibly change your domain name, sub-domains, page-level optimization, and URL structure. You would possibly add content or move it within your website’s hierarchy or remove it altogether. You may also add new features or new sections and run into some technical issues. While it is unlikely that your site redesign will include all of those changes, anyone of them are often problematic for your rankings and organic traffic without careful planning and execution.

To make sure you reap the advantages of a redesign while staying away from the potential pitfalls, we will flush out a website redesign SEO strategy in this post. By following the checklist below, you'll not only retain your existing search engine rankings and traffic but you will also be able to improve them.


Website Redesign SEO Checklist -

  • Analyze your current site
     
  • Inventory your high-performing content
     
  • Determine your SEO goals
     
  • Optimize your existing content
     
  • Set up 301 redirects
     
  • Update your site architecture
     
  • Optimize your page speed
     
  • Update your XML sitemap

 

Why Modernize a Website?

Reasons for modernizing a website vary, depending on the particular marketing goals of your business. The foremost common reasons are to rebrand your site, increase your traffic, generate more leads, and add functionality to enhance the user experience.

Tags: Website Modernization, Website Redesign, SEO
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