If you have a created mobile app for your business then People must involve with your app at the space of the mobile world. What are similar things between SEO and ASO ( Application Store Optimization). Every business must have a Mobile app for there grows their business. Mobile APP makes things easy for your customer.
App Store Optimization essential factor to stand this competitive world. It's needs best marketing effort for more downloads from the App store. It is not just enough mention your mobile app at your website homepage and normal user will find out your app from less popular website. It is better to have best marketing strategies to be implemented for Mobile APP bring on top position in App Stores. Great ASO can help you better way.
ASO and Why It Matters Today Mobile World
Over one million APP in both APP Stores Like android and my phone. What differentiates factor and extra effort you have made for your APP it's matter. Have a chat with your existing app developers and let's optimized it for users and downloads.
It will work If you have optimized your APP first then come to battle ground of competition of APP Store. It will bring your APP at top position in a quick and valuable time.
How ASO and SEO is similar. Approach of thinking is same in so you have dealt with search engine algorithm and ASO deals with App store and google play. There are two main aspects in ASO having similar with SEO.
1) Bring on Top position website or ASO Application on top in store.
2) Follow your competitors strategy and marketing tactics and follow engine and store algorithms.
What SEO tactics to be used in ASO
What Steps need to be taken bring your APP on top respective stores. Analyzed out how to manage, track and react to an algorithm update in the app store search algorithms (sound seem like SEO?).
Your next step comes into action find out the best and working strategies for optimizing Apply for store. Here is similar goal like so bring more traffic to a website at ASO bring more downloads to your application.
Here are Success steps
1) Complete your on-page SEO like on-Page App means implement changes required factor to rank on APP Stores. Here few more steps must have to follow in APP store optimization success.
On-Page SEO OR On-Page ASO
2) Write a unique app title & description . It should contain the necessary information and user friendly . It must write following guidelines from store like SEO Title must be 70 characters and 160 descriptions. Like in ASO title must be short and describe proper, 4,000 character limit followed by app owners. Have a clear user interaction and simple user interface for achieving success on top position.
3) App Icon must be your brand logo used for application user know their brands more quickly from images this will not help your help your application crawl easily but user recognizes your application it will push your downloads up.
4) Choose best relevant category for App. If your Application applicable for two categories then chooses amongst best and proper for more downloads.
5) The application must contain Application Screenshot and free trial for a specific period if your app is paid. I think free trial would be a good idea to increase downloads and Having a screenshot of your application like same SEO fields. Website homepage using info-graphic images or simply to describe its website better like same video conversation easier to convey what you want to do. Even normal human bored reading large content they prefer watching video to capture a snapshot in the brain.
6) Link or Put a Google+ Plugin details on your app. It important steps many app developers or owners missed at the time APP development and uploading at the app store. It is an easy way to indicate your app store boats that you have built a quality app and same rules followed in SEO is linking website with social icon and activeness on social sites.
Off-page SEO OR OFF-Page ASO
1) Make sure your application getting Ratings & Reviews . It will must have Review button on your APP. It similarly works like SEO for E-commerce website product pages or service. The user always reads reviews given by past customers and what rating according to comment. If we have a decent percentage of positive reviews then user or customers are able make a quick decision to purchase or downloads. It must be earned through giving them better service or product in ASO application must have a bug free etc. It will help application rank better in both app stores.
How to increase a review and Rating:-
1) Convert your loyal customers favour in review.
2) The button must be visible main section of the APP.
3) Review and rating section is part of your application.
4) Have a promotional activity on your app ask user to leave reviews.
5) Use tools to promote an app like Appirater for IOS and many more.
Higher app downloads or existing user will be your advertiser if you have good user interface or the best fun app then mouth to mouth advertising works awesome at free of cost. See your application ranking better.
A step to be applied for every app owners. Follow a professional from industry and see what is trending in ASO filed. I recommend regular follow a blogs and current trending techniques to get high positioning in APP store. If you're following these steps then your application has more downloads and downloads. Like SEO Tools few paid and free tools available in the app world.
Take off your knowledge to another level.
If you have any suggestion or guidelines related to ASO field then let us know to update ourself. Share your thoughts in the comment box below.