However, you can't write a letter to Google and ask for some favor. Work, stay up-to-date, and work. Work to achieve some ranking wins and stay up to date to learn about the changes Google has introduced to its Panda, Penguin, Hummingbird, and Pigeon algorithms. Also, implement your latest education in your SEO strategy to get the most out of it. To offer you reliable help, we've compiled and explained a list of the top 10 Google SEO ranking factors in 2021.
Keywords in URL
Likewise, URL design can be helpful for your website users.
"Google SEO ranking factors will be like 2021. You used the keyword in the URL and the user is on your website. This URL is also user-friendly and shareable.
Now, why is it a ranking factor?
First of all, Google always wants to improve the user experience and you're doing it by including keywords.
Second, with the inclusion of a keyword in the URL, you can show its relevance to the search query. That is why it is an important ranking factor. This also increases the domain authority.
Keywords in the title tag
For the developer, it's an HTML element that is between and.
For you and Google, it's a ranking factor.
And, for the website user, it is the key that gives them an idea of what is on the webpage.
So, by including the keyword in the title tag, you are telling both the user and Google about the content on the webpage. Google, Bing, and other search engines will look at the title tag to find web pages that are relevant to the user's query. If you include a keyword in the title tag and it is consistent with the search query, the search engine will index and rank your webpage.
The intermediate text also appears in the SERPs.
ALT text keywords
Leave a thousand words, even though the value of your image is a billion words, the crawl crawls between what it is. He cannot see the image. So, you need to give alt text to the image.
What can a search engine learn about an image when it crawls through a search engine? What does the alt feature say about the image?
Is there a way to relate the 'image01.jpg' search query? You can make it rankable by including the keyword in the meaningful Alt text.
Keyword stemming
Keyword stemming in 2021 is an important Google SEO ranking factor you should focus on. Keyword stemming is done to generate more new words or phrases from one word called root word. Here, it is important to identify the correct root keyword. We can say without any fear of inquiry, the whole SEO strategy is mainly based on the right keywords. A keyword is a bridge between your website and the audience you are targeting.
Coming back to the stemming keyword, some suffixes or prefixes are added to the root keyword to generate new variations of the keywords. The same technique is used to find root keywords by removing prefixes and suffixes. Now, you are using different variations of the keyword. This will generate more traffic and improve your website rank.
Internal anchor text links
Making some changes to the internal link can improve a website's rank. However, those modifications may be right or awful for you. If you're updating the anchor text of internal links, make sure these changes give a better understanding of the webpage's context on search engines. When Google crawls your website, it tries to do so from a user's perspective. If the change in anchor texts improves the user experience and understanding, this will undoubtedly improve the ranking of your website.
HTTP
If you may see HTTPS within the URL bar, you then definitely are on a steady website. In some browsers, it will only be https://www.mydomainname.com.
There is a very small segment of SEO consortia who argue that having an SSL certificate affects a website's ranking. However, Google took a stand in 2014 to protect the privacy of its users and made SSL certification a ranking factor. Obtaining an SSL certificate is indeed a costly deal and if you are not collecting any information like username, password, or some practical information, you can skip it.
However, if you can buy an SSL certificate, do so because Google says so. HTTPS ensures that the information you send or receive is secure. It is being sent in encrypted form. Always buy the relevant SSL certificate. You can trust your hosting services provider for that.
Don't want to remove that 'unsafe' label from your website?
Outbound link quality
Outbound links and their quality are similar in the SEO of your website.
What is the quality here?
Aside from seeing the Domain Authority, also see how relevant it is to your website. If it's natural, this will boost your website's rankings. Outbound linking will increase relevance, improve reputation, increase value, and even promote backlinks. And, if you expect us to share the best outbound linking practice, we have to say:
- Look for natural outbound linking opportunities.
- Use the tools to find related links.
- Avoid using a backlink network.
- Avoid too many links.
- Make sure the links are opening in the new tabs.
- Be strict with user-generated links
Mobile Responsive
Can we assume that you are familiar with the mobile-first index? OK. Search engines will, first of all, see if your website has a mobile version. If not, Google will put your website on the back burner and start indexing mobile versions of websites with mobile versions. However, a broken mobile version of the website may adversely affect the performance of your website. Whether the user is using a smartphone, tablet, or laptop, the user should not be deprived of a great browsing experience.
Page speed
Page speed is one of the most important factors in Google SEO rankings in 2021. It has been a ranking factor since 2010. It is a ranking factor not only in desktop search but also in mobile search (since July 2018). So, if you disappoint your visitors with slow webpage speeds, Google will disappoint you. Google doesn't appreciate it if you wait a long time for its user. Expect no improvement in rankings. Prepare for the collapse of your website. Improve the speed of your site if you want a higher ranking.
Post-high-quality content to your website regularly.
What is a high quality here?
High-quality content is informative, consistent, accurate, up-to-date, with keyword-optimized optimizations and zero spelling or grammar errors. It is simple and easy to read and understand.
A Google user submits a query that the crawler uses to index web pages. A crawler crawls through content between HTML texts. If a user-discovered keyword is present on a webpage with insufficient density and in the right places, the crawler will index your webpage and the ranking algorithm will consider the quality of the content and other ranking factors to rank your website. While content is king and an important ranking factor, there are results for duplicate content, keyword keywords, and poor quality content.
Conclusion
Again, remember that these 10 are not the only SEO ranking factors that will affect your site's SEO performance in 2021 and beyond. However, they remain the most important at the moment.
Above all else, the most important thing is to publish high-quality, relevant content, work with a B2B SEO consultant, develop an SEO strategy and make sure your site performs well (user experience, page speed, mobile). Responsive)) and Google (index, keyword optimization, etc.).