What is SEO On-Page?
An SEO page is where you combine the art of writing with the science of SEO to rank pages on some of the keywords. The on-page SEO incorporates everything from meta tags, content format, and keyword optimization to find your content found by search engines and drive your audience to convert with you.
On-page SEO directs your content to match customer objectives, user engagement, and techniques to boom conversions.
You need to have a map for you before you go out into the jungle if you don't want to get lost. Like hiking, you need a good idea of where you are going if you want to stay at the destination.
The same line of thought can be used in content production because you should know how to edit the content on your site to help carve out search results and meet your customers' needs to drive more conversions.
It’s not easy to write content that is embedded in Google and modify the conversion, but if you follow a few simple steps, you’ll be on track to rank, drive multiple clicks, and attract customers across all types of devices. Let's look at three strategies that you can use to get the right message to the right people at the right time.
1. Format content and robots
An SEO strategy should be built around the needs of your customers to hit high-quality content and get your readers engaged with your content.
Write optimized title and meta description
Meta descriptions aren't a right away rating factor, however, if optimized correctly, they could boom your website’s click-on-via rate.
Separate text with H2 tags
One of the first things you can do to improve SEO on-page is to decipher the text with H2 headers. These headers allow you to enter keywords to provide SEO expertise, and these articles help your readers scan your content when they first come to your site.
Here are a few quick tips for getting the most out of your articles:
- Include H2 captions every 300 words anyway.
- Enter H3 titles with 50 words of content for each category where applicable.
- Use targeted keywords and questions that are directly related to the subheadings where possible.
You can open a page in GSC to get first-hand data on what Google puts your content and enter keywords in the H2 and H3 sections of your site to see a positive increase in rankings.
Make your content easy to read for people and search engines by breaking your content into H2 and H3 headers. Don't forget to get the most out of this on-page SEO strategy by including keywords and queries directly related to the top results category!
Keep the paragraphs short
If you want to engage your readers and drive more conversions, you will need to increase every inch of your content according to the needs of your target audience. It is difficult to read large text blocks, and this is especially true on the phone or tablet.
Limit your paragraphs to only 2-3 sentences each to make sure the content looks good on mobile devices and doesn't bother the reader as they read your content.
Use bullet points
Bullet Points are a powerful copying tool because they allow you to summarize details in a short while and draw attention to important details in punchy format. Here are a few reasons to use alphabetical points in your content to increase SEO on-page:
- Separate content and make text blocks easily readable on mobile devices.
- Highlight key points to increase conversions on service web pages and product pages.
- Include internal links to bullet points to help guide customers on a buyer's journey.
Try to keep a list of character points between 3-7 characters each. Shortlists look awkward, and long lists are hard to read.
Include a dot list in the first section of each blog post to help readers understand my content, and this dot list can help protect embedded captions (more on that later).
Bullet Points are simply one instance of the way you could layout content material to assist your readers with seek engines - really perfect stability among content material advertising and search engine marketing techniques.
2. Prepare the included captions
As online search changes, Google is constantly updating its ability to provide relevant information to searchers as quickly as possible. Featured captions like Google captions are placed above the list of organisms based on specific search queries.
Featured captions are your best friend if you want to establish your brand authority and drive more traffic to your site. Here are a few reasons to format new content and expand existing content to launch featured captions:
- Build your brand authority by placing it at the top of the Search Engine page for keywords.
- Add Images, Bulleted or Numbered Lists, Infographics, Etc.
- Add internal linking and Alt tag
- Create more backlinks as more people click and link to your content.
- Press your competitor's online list down in the SERPs.
There are several types of included captions that Google can show you depending on your search term, search query, and search history. Let’s take a look at how you can format your content in specific ways to help protect the three main types of featured images.
Paragraph featured snippet
The section includes 40-50 word-based captions based on a search query with source content links. This type of featured caption can be protected with proper SEO on-page and content formatting.
List featured snippet
You will see that many types of “how-to” search queries will create a list of included captions. This information is presented in a dotted listing and is an effective manner to generate extra visitors for cooking websites or process-orientated content material.
Google may place a table at the top of the SERP for search queries about pricing options, comparisons, and data. Most tables are captioned with 3-4 columns wide and 6-7 long lines. Google prefers HTML tables compared to tables created in CSS or other languages.
3. Enter the FAQ and FAQ schema section
Structured data pieces of code you can add to your blog posts and web pages to help Google understand your content. You can format your content and markup language in the spoon-feed search engine information about your content and shape your appearance in the SERPs.
Once you have included the FAQ section at the bottom of your content, you can get an extra bang for your money by adding the FAQ schema back to the content. The FAQ schema provides many benefits to your SEO strategy such as:
- Promotion impressions: The FAQ schema will help drive more impressions, which can lead to higher clicks through Click Through Rate (CTR).
- More clicks on websites: As your pages get more exposure you will start to see more clicks on your web pages and blog posts.
- Internal links: You can add a link to each response in your FAQ schema. Only point to internal links for non-commercial content (such as blog posts) to help drive more engagement.
- Improve online visibility: The FAQ schema makes your content more visible because it pushes your competitors down to the SERPs.
Add 3-5 typical questions and answers at the bottom of each post and web page to help customers with search engines. FAQ sections at the end will help with keyword positions and allow the FAQ schema to be found in search engines.
Charge your SEO page game today!
The SEO-winning strategy is based on sending your message to the right people at the right time, and the on-page SEO strategies can help you get online and drive more conversions. Use the tips above to make your content easy to read, easy to scan, and record your content in the SERPs today!
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