Let say you have got a fantastic, well-branded e-commerce site. However, you are not sure why there is no organic traffic from Google search results.
Or you have the other problem – your website contains all the managed content and keywords. However, the planning tends to be the unattractive expected result website that has got low bounce rates.
A website is a critical exercise all online organizations must face. Not only does a visually appealing and SEO-optimized website help your audience find what they are trying to find, but these are both fundamental factors in boosting overall conversion rates.
There are steps you will fancy to improve website design and SEO optimization without sacrificing either.
1. Begin with SEO
Many times, a business will make the error of hiring an internet site designer first. If your website designer is not an SEO expert, they may use code that is considered complicated from a search engine perspective. Particular can lead to overall reduced traffic. Instead, begin your process with a backend that is already optimized. It will be easier to create a beautiful website around this code instead of the opposite way around.
Content is king, so write content with relevant keywords and headings that you projected plan on using. The more organized your website structure and content, the better Google crawlers can index your website.
2. Follow-through with Design
A website that is not very responsive or is usually confusing is bound to push web visitors elsewhere. Business personnel who is trying to succeed, you need to be thinking of website design in terms of your overall brand awareness. Whatever your niche, good design should be at the highest of your priority list.
Elements of cohesive design are traditionally clean and perfect. Avoid the deadly mistake of complex or confusing layouts. Design according to the current content and make it simple for clients to peruse data about your organization. Use original images and graphics also as featured videos to extend website popularity. As you include visual components, remember SEO in mind. For example, using Flash is usually bad for SEO, so if you want to use it, use it sparingly.
3. End with Usability
Specialists in website design and program optimization are traditionally two separate departments, so it is often a challenge to devote the time and energy to both aspects of your campaign and make it cohesive. The reason is why usability is vital. Website Testing and your audience determines your success, from the conception of the location to the publication of it. Here’s a quick usability checklist to get started:
• Is the main navigation Optimized.
• Is the company logo prominently placed?
• Are all headings descriptive and straightforward to read?
• Is the loading time reasonable?
• Are there too many/too few links?
• Are styles and colors consistent?
• Are there too many advertisements/pop-ups?
• Is the website mobile-friendly?
Integrate Social Media into your Website’s Design
Boost Conversion Rates With SEO-Friendly Website Design
Of course, this is not an all-inclusive list. With help from a team of SEO and web design experts, you can focus on other aspects of your business and feel confident that your business will gain a competitive edge over other organizations in your forte. SEO Brand is here to help. Connect with us at email@example.com or call 91 22-40116762 to speak with our rep. Please connect with us at firstname.lastname@example.org or call 91 22-40116762 to talk with our representative.