SEO is a very important tactic to have in your digital marketing strategy. Whether you are doing it on your own or using an agency, it is important to understand which metrics you really need to pay attention to. So, is it all about your Keyword Ranking? Or are there other metrics that need to be analyzed?
Metrics That Need To Be Analysed
The number of people that visited your site during a specific timeframe.(e.g. last Week, Month, or Year)
If the number of visitors isn’t increasing, then your efforts are likely not working, at least not in your favor.
The most important thing you really want to pay attention to is the New Users. It’s great to see your traffic continue to grow, but that doesn’t mean your audience has gotten bigger. The Users metric shows the number of individual people visiting your site, regardless of how many times they visited your site.
Top Landing Pages
A landing page is any web page that a visitor can arrive at or “land” on. Looking at the top landing page can give you a great deal of insight into which pages on your site are performing well. This will give you a good idea of what information your visitors find most useful, and what pages your visitors are converting on. These insights are particularly useful when building out new content on your site. You can also see which pages are performing poorly and can devise a strategy to tackle that page’s weakness.
The percentage of visitors that attained a goal on your site. (Goals can be making a purchase, filling out a form, watching a video, etc.)
Conversion Rate is one of the most important metrics you could track because it literally tells you how successful your site is.
Your conversion rate will show you how well your site’s information and the interface is convincing visitors they need your product or service to solve their problem. If your conversion rate is minimal, chances are you need to reevaluate your page’s content to see if it is answering the right question and if it is attracting the right audience.
It Shows you from where visitors originally came from.
It is important to know where your traffic is coming from so that you can see whether your efforts in certain areas are paying off. You will be able to see if that social campaign on Facebook is providing visitors to your service page, or if that post on Twitter lead people to read your latest blog.
If you are not seeing an increase in referrals from these sources, you can determine that some adjustments will be needed.
Now that we have a good understanding of what they are and can tell us, we can use that information to make our SEO effort more successful. Just check your Analytics and take a deeper look at these numbers and see just how successful your campaign truly is.