How the online search engine collates its data and chooses how sites should be rated for the an incredible number of search conditions joined into it every day. Behind the moments there are a number of complicated methods in function, all of which play most in determining where a site will gradually end up rated for any appropriate search conditions.
Points to consider
1) Motive and code of conduct of Google Algorithm
2) Actual definition of bigger update Penguin, Panda and Hummingbird
3) Content marketing and performance
4) Backlink and its impact
5) Functionality of Hummingbird
Professional SEO and digital marketer keep eye on three major updates, Panda, Penguin and Hummingbird and Search engines have lately been going to great measures to upgrade its methods in a make an effort to make them more difficult to control. This provided increased that criteria up-dates known as Penguin and Panda, with Hummingbird arriving several decades later.
Panda is coming into existence in 2011 and it has gone through many up-dates since then. Quality Content is the main criteria of this algorithm. Main focus on content farms and website having low quality content within web pages get a penalty.
Penguin, is designed to, targeted on hyperlinks. Implemented in accounting month, in Apr 2012, Penguin job is target those websites that have designed a huge number of artificial back-links in an attempt to control top positions.
Penguin impact & it's action affected most of the websites having low quality backlink from low quality directories & domains. It has been rolled out several times since implemented.
Next Year in 2013 Hummingbird will arrive with different strategies it is for search engine search terms not to give a penalty to the website. Means it is designed to function better for how, where, to related search terms “Best place to hang out or where is better nightlife near to me”. It will provide specific results of search terms who answer best & proper in manner. Website web page frame for such kind of search term and best answer. It is designed towards the improving use of cellular phones to make speech concerns.
Back to panda update standard quality content, not just means grammar and spelling perfection. It provides worth to read and useful for user perspective. Small pot or no content within web pages makes your website in trouble like descriptive content & total solution with call to action like “read more” content will get rewarded with SERP position.
Details exposure of content must do for every web page. It will not find anywhere else if it is then It is considered as a duplicate content. The reasoning is that top quality material should be on your website alone, and its value is watered down if it is discovered everywhere else. Within website duplication are danger for website. The panda will consider every point at the time crawl your website like thin, duplication, quality.
Penguin & links google always suggested natural and quality links for the website, but previous low quality directory links & exchange & forum signature harm your website SERP position. Now Peguin will focus this things. Scanning to be done of website backlink for ranking position. If is found unnatural then get ready to battle with a penalty. Getting backlink from authority website is the best solution and the selection process must be fulfill all points of penguin. Excessive anchor text backlink also having a problem keep proportionate and natural for desire ranking keywords.
Reason to implement Hummingbird
It is target search terms like queries, It is a slight change from Panda and Penguin. For keywords we have Panda and Penguin. A web site needs to create pages like answer those queries. If someone is looking services or product. User voice queries keep in mind while framing website pages as per Hummingbird. It must provide a better answer related those queries. Quality always have main concern about the content it is Panda or Hummingbird. Frame a best website content policy which is adjustable with Panda & Hummingbird.
Finally SEO field and Google Algorithm continuous modifying strategy for website performance. Lead with your tweak at SEO while not getting into a hassle.