67% of social advertisers consider Facebook to be the most successful and effective social media platform they use.
At this point, it is like Google Ads — it is an important part of any effective marketing strategy. That era is over, when brands use to acquire customers organically. Now, Facebook is strictly pay-to-play, and advertisers ought to go above and beyond boosting a post every so often.
Facebook has encountered peaks and valleys, but the platform remains relevant and even necessary for several marketers. Despite privacy concerns and other issues, Facebook still has billions of users, and they prefer to shop. That is why 67% of social media marketers consider Facebook as their primary platform.
While it remains an efficient strategy, Facebook marketing will change in 2020. Paid ads are a must. Organic reach on Facebook is probably 6% of page likes. But with Facebook ads, you’ve got the potential to reach 2.45 billion active monthly users.
There are several ways to use Facebook ads to promote your business in 2020, but one among them reigns supreme: Stories ads. Facebook rolled out its Stories feature in March of 2017, and now 500 million users watch Stories every day.
Instead of spending all of your budgets on newsfeed ads, allocate a part of your funds to Facebook Stories ads. Include video in the Stories ads to encourage viewers to take action.
Here is the way to create compelling Facebook Story Ads in 2020:
- Create the Story Ads from customizable templates.
- Focus on creating video content that educates, engages, and entertains your viewers.
- Use all of Facebook’s interactive story features including GIFs, polls, and Geotags to interact with viewers.
- Include a strong call to action in every sponsored post. Don’t skimp here, as this is what makes your ad work.