By now, each website owner is aware that Google penalizes sites that use old school SEO techniques like keyword stuffing. The search engine giant also continuously improves their RankBrain algorithm to help deliver the proper results for each user’s query. This has had the natural side effect of pushing the internet toward content that's more refined and really offers something of value. In fact, if you want to attain a high search engine ranking, it’s imperative to take a close look at the quality of your site’s content.
Why Do Numerous SEO Efforts Fail?
You’ve built a nice-looking website, included all of the pertinent keywords and even gotten some high ranking inbound links. Even though all of this is in place, your website’s traffic is still underwhelming. What are you doing wrong? the answer for most sites is very simple: you’ve neglected to make sure that all of your content is top quality.
A Google representative confirmed last year that content, inbound links and RankBrain are the 3 most significant pieces used to come up with each website’s ranking. In different words, if your content is poorly written, you’re cutting out at least 33 % of your overall search engine optimization (SEO). This is a recipe for disaster.
What is the Definition of Quality Content?
Quality content is a very subjective term, however, it’s not hard to guess what Google means. We know that Google considers five main points when judging your site’s content. If you do well in each of these categories, your search engine ranking will be more than a competitor’s website that features poor quality content.
Informative and useful Content
You must make all of the basic information about your business or website simply accessible. This includes features like your address and hours.
Enhanced usefulness and value
Are there thousands of websites about your specific topic? Take a new approach to your content by providing valuable information that isn’t simply found elsewhere.
Be sure to cite all of your sources. Provide a top quality outbound link to all statistics or studies. You'll also give your credibility a boost with customer reviews.
Provide a good experience
Your content must be high quality and developed to deliver a good experience. Proofread everything to remove typos, grammatical errors and excessive keyword usage. Remember, Google looks for content that's intended to truly helps visitors rather than merely boosting the website’s SEO.
Your website should be eye-catching and offer regular updates to keep individuals interested. A blog is a perfect way to help satisfy this requirement, and it enables you to boost your SEO ranking anytime you put up a high-quality post.
Ultimately, Google’s constant algorithm tweaks are meant to provide users with an easy and satisfactory web search experience. If you build your content with the goal of being helpful to your visitors, your SEO will naturally receive a boost. Therefore, delivering quality content is the number one factor you should focus on when building your SEO strategy.
After all, you could have the prettiest website in the world and sell the most useful products ever created, however, you’re still going to need to connect with visitors to become successful. Google will help you do this if you ensure that all of your content is top quality. This makes quality content the most necessary SEO ranking factor.