What is Google Tag Manager and How to use Google Tag Manager to Improve SEO

Google Tag Manager (GTM) is Google software that allows SEO experts to gain a better understanding of what is going on with a website. GTM also makes it simple to integrate tags and triggers, as well as other SEO-related software such as Google Analytics.

Data is essential in digital marketing. It's important to understand how people engage with your site, no matter what type of site you have whether it's a major e-commerce site, a personal website, or a site for a small business. Google Analytics may give a lot of the key data you're searching for, but it has its limitations when use alone. You can collect considerably more data than you could otherwise by tagging your site and using Google Tag Manager in combination with Google Analytics.

Tags are snippets of code that are added to a website in order to collect and send information to third parties. Tags may be used for a variety of things, such as scroll tracking, form submission monitoring, running surveys, creating heat maps, retargeting, and tracking how users arrive at your site. They're also used to keep track of particular actions like file downloads, link clicks, and things removed from a shopping cart.

Sites frequently use a variety of tags, and the amount of code required to generate them all may be overwhelming, especially if you try to add or update tags directly in the source code. Google Tag Manager is a web-based application with a user-friendly interface that makes dealing with tags easier. You can use GTM to add, edit, and disable tags without touching the source code.

Role of Google Tag Manager in SEO

Google Tag Manager may help you optimize and speed up various processes, whether you wish to start a blog or you're an SEO specialist.

SEOs have a lot of flexibility with Google Tag Manager when it comes to adding codes and performing tasks that were previously relegated to web developers. Prior to the debut of Google Tag Manager, SEOs used to collaborate with Web Developers to better understand and track website behaviors by inserting code directly into the HTML.

We now have a simpler workplace with Google Tag Manager, where the code is reduced to the basic minimum, and it's a lot more welcoming for individuals who aren't familiar with coding, such as SEOs.

Implementing GTM has a number of advantages:

    You will have a better understanding of your visitors' behavior and will be able to report it directly to Google Analytics.

·         You may use technologies like Hotjar, Adometry, LinkedIn Insights, MouseFlow, Pinterest Tags, and others that are organically connected.

·         You can track internal and external clicks on websites, as well as to conduct more advanced things like measuring search bounce rate.

Get started with Google Tag Manager

GTM has a significant benefit for marketers in that it can be installed only once on a website using your CMS, and then it can send the information to Google Analytics directly in the form of a report by simply building tags inside GTM, without the need for a web developer.

 Create a GTM account by simply heading to the GTM Sign Up page. The steps are as follows:

·         Click Accounts –> Create Account in Tag Manager.

·         Give your account a name, and choose whether or not you want to share data anonymously with Google and others.

·         Continue by pressing the Enter key.

·         Select the type of content: Web, AMP, Android, or iOS, and give it a descriptive name. Select whether you want to use the Firebase SDK or one of the legacy SDKs when creating a mobile container.

·         Select Create from the drop-down menu.

·         Examine the Terms of Service and choose Yes if you accept them.

·         Simply copy and paste the sample code into your webpage. This is how the JavaScript code will look:

(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':

new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],

j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=

'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);

})(window,document,'script','dataLayer','GTM-XXXXXX');

Verify it's working

How do you know the code is successfully installed?

Once the code has been put to the website, you can double-check that it was done correctly by using a tool like Chrome's Google Tag Assistant or looking at the source code to see if the code snippets are in the right head> and body> sections.

What are Tags?

A tag is nothing more than a snippet of code. Google has already written such tags and is making them available to marketers. As a result, all we have to do now is manage them, which is why the tool is known as Google Tag Manager.

We don't need to know how to code or develop snippets of code; all we need to do is manage the Google-prepared ones. This also means that we may add as many tags to GTM (and our website) as we need/want without compromising speed or performance.

Final Thoughts

Make sure you're tracking the right data for your SEO objectives; otherwise, you can wind up making poor decisions based on inaccurate data.

Tags: Google Tag Manager, SEO, Google Analytics, Digital Marketing, GTM
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