While Google's ranking algorithm is still on the minds of SEOs all over the world, there are usually only minor changes in rankings that we need to be aware of on a monthly basis. Google has announced a mobile search algorithm describing the newest update on April 21, 2015.
This wasn't just a change in the algorithm; it was a cultural shift, and Google was about to shift the market. Google had used this update as a distribution tool for a much broader campaign, which aimed to get a large number of websites to change their design and making mobile-friendly.
Google gave three list update on what this would impact:
- Affect mobile searches in all languages worldwide.
- Affects only search rankings on mobile devices.
- Applies to individual pages, not entire websites.
When searching on a Smartphone or tablet, mobile-friendly websites would appear higher on the Google search engine results page than non-mobile-friendly websites.
If you've been paying attention to your Google Analytics results, you've probably noticed an increase in mobile traffic to your blog. With the simultaneous growth in mobile device users, these percentages are only going to rise even further.
On the other hand, website owners must plan for the change. If you don't have a mobile page, your traffic would possibly drop along with your Google search rankings. Other SEO attempts you've made so far would not affect your site's mobile search ranking.
How it Affects Your Business?
If you're freaking out because of the Google algorithm update, it means you care about the future of your business and website! Now is the time to act to get a mobile-friendly website ranking and running, with the update practically around the world.
While this update didn't have a significant effect on rankings or traffic, it did have a positive impact on user experience and culture that benefited everyone.
Since businesses are being rated on the mobile-friendly of their website, some traditional companies will be impacted negatively in terms of search results, Effectively, you stand to receive poorer service.