SEO is far from predictable, however basing your content on the 7 important elements of great SEO copywriting listed here can help you meet and even exceed today’s top quality content and SEO standards.
1. Well Thought Out Meta Content
In case you're not taking advantage of Meta content (titles and descriptions), you're missing out on a huge chance. Google recently modified the game on meta content. This year Google has even expanded the characters you'll use in meta title/description length allowances, expanding the length of the title to 70 characters (71 depending on the character size) and another meta description per line length of 100 characters. One amongst the most vital considerations with regards to writing your meta content is to avoid blandly condensing the post content. Rather, come up with a convincing statement, articulation you feel would make your target audience “pause, read and click” rather than skipping over it.
2.Try not to Obsess Over Keyword Density
There truly isn’t a magic number with regards to how regularly to use keywords. That said, brazenly overusing them may be a huge mistake that no one appreciates, particularly Google. On the off chance that you need Google to “show you the love”, perpetually write with your readers in mind. One amongst the most vital tips of SEO copywriting is to write human-friendly content that your target audience needs to read. The bottom line is that, if you don’t adhere to this guideline, you’ll never get the best ROI out of your content, despite how well it ranks. All things considered, if your content isn’t if readable, no one is going to need to search out more regarding what you have to offer.
3. Engaging Embedded Links
Write relevant and engaging anchor text sentences, keeping away from verbiage like, read more or click here interactive content you see all around. Rather than utilizing generic text, embed your links in suitable phrases, helping your visitors notice specifically what they’re focused on. Putting some thought into making relevant, engaging text for your embedded links can increase the value of your potential link juice and SEO results also.
Google’s mobile-friendly algorithm provides an added ranking boost for mobile-friendly or responsive sites in mobile search results. Recently, Google has enhanced the strength of its mobile-friendly ranking signal. Recollecting this, make sure your website offers easy, mobile/human-friendly navigation, optimised images and quick load times.
5. Headlines that Get Clicked
Headlines are the primary impression readers get of your content thus you need to create them unique and engaging. Taking the time to come up with an excellent headline will improve your click-through rate significantly.
6. Considering Google’s AI System
RankBrain is Google’s AI system and was created to handle its numerous daily search queries. Google uses RankBrain to learn specifically what visitors click on and whether they were happy with the result once they navigate. For this reason, it makes sense for marketers to write RankBrain focused content that helps visitors, flows naturally, features interactive pictures and videos, gaining a high click through rate.
7. Keep in mind Your Sitemap
With regards to boosting your search engine rankings, a good XML sitemap will be an excellent partner. Sitemaps help Google and different main search engines easily understand the structure of a website whereas crawling it.
At the end of the day, remember that there shouldn’t be a difference between SEO writing and well written traditional writing. If your content isn’t convincing, it doesn’t make a difference which keywords you utilize because it won’t get shared or connected to.