Are you looking for a most powerful guide on how to convert website traffic into leads?
In this blog, you’ll discover 10 Powerful Ways to Convert Website Traffic into Leads.
To be honest, obtaining significant traffic to your website is difficult. It's a lot more difficult to make sales and convert from that traffic. What's the sense of having a website if you're not making sales – or at the very least getting people to sign up for your mailing list?
Why waste time and effort attracting visitors who are doubtful to convert?
This is similar to a large number of individuals window-shopping at a physical store, but just a few, if any, actually making a purchase.
Are you facing difficulties converting traffic to leads and sales on your website?
Well, there are a few things you can do now to change the tide and start winning.
Here are ten strategies to use your website to generate leads, create relationships with your visitors, and eventually convert them into new clients.
1. Keep Your Website Design Simple
Keeping things simple is one of the most difficult things to do in life. Keeping your website's design basic will assist your users have a better experience. And the better the user experience on your website, the more conversions you'll get. That is self-evident. Of all, just because you want to keep things simple doesn't mean you have to be dull. The trick is to combine elegance with simplicity.
2. What distinguishes you from your competitors?
Before arriving at your website, a visitor is likely to have visited four or more other websites. That suggests they've probably looked at your competitors and are searching for a better offer.
As a result, your unique selling offer must stand out. In other words, visitors need to see what sets you apart from the competition as soon as possible. Allow them to see it without having to browse all the way down if the cost is better. Alternatively, if your free trial is longer than others, make it apparent right away.
You will not lose visitors to your rivals if you do so.
3. Make Your Website Reliable
Did you know that before completing a purchase, 86 % of your potential clients must first trust your website? Don't even think about conversions and sales if your website doesn't appear real and trustworthy.
How can you establish trustworthiness on your website? Knowing what makes something untrustworthy in the first place will help you find solutions to that query, I discovered.
So, here are ten indicators that give the impression that a website is untrustworthy.
- A connection that is not secure. Means hosting a site on HTTP instead of HTTPs.
- Design that looks to be outdated.
- Unverifiable customer testimonials.
- Errors in grammar pour off in all directions.
- No money-back guarantee.
- Use stock images, especially those with watermarks.
- Social media account that haven't been used in a long time.
- Unclear shipping information.
- There is no return policy.
- Your website lacks reviews and customer testimonials.
4. Landing Pages
One of the most successful methods to convert a visitor into a lead is to use landing pages. Many website content pages are meant to deliver information, whereas landing pages are designed to collect contact information. When very successful landing pages are paired with targeted traffic, conversion rates can reach 50-60%, and in some cases even higher.
You may create a landing page from scratch or use some of the many plugins and themes available on the market to make the process much easier. Optimize Press is a WordPress theme that makes it simple to create landing pages.
5. Take Customer Reviews Seriously
Before buying something, you probably looked at what other customers had to say about it, right?
The same may be said for your website. Make your site appear trustworthy by prominently showing verifiable reviews submitted by your customers. Importing evaluations from your Google My Business page to your website is one way to do this.
Are you afraid you'll have to write a lot of code to do this? You can do it with any of these WordPress plugins, so don't worry.
6. Showcase Testimonials
Testimonials, like reviews, play an important role in increasing conversions.
Here are some interesting statistics that prove the validity of testimonials:
• If a product is suggested by someone they know, 92 % of customers are more inclined to buy it.
• Even if the recommendation comes from someone completely unfamiliar to them, 72 % will still buy.
• Online testimonials are trusted by 88 % of web visitors as much as personal recommendations.
• Testimonials increase the likelihood of your visitors converting by 58 %.
These are sufficient grounds to value testimonies.
Testimonials, like reviews, may be added to your website using a plugin. Some useful plugins are Testimonial widget, Strong testimonial, and others but just for WordPress.
7. Make Your Call-to-Action (CTA) Buttons Shine
What action do you want people to do when they come to your website? Do you want them to have a look at your product? Or would you rather people subscribe to your email list? Only through a CTA will you be able to inform them.
Getting the Idea?
To encourage conversions, there is a CTA button. One more point: it's important to create an attention-getting CTA, but it's even more important to place them correctly. Otherwise, their goal will be undermined if they are not visible enough on your website.
8. A/B Testing and Conversion Rate Optimization
Getting people to visit your website is only the first step. It's a completely different beast to get them to convert or turn into revenue. Two strategies have shown to be quite successful. The first is A/B testing, which ensures that our campaigns and landing sites are always improving. The data you'll acquire from A/B tests will help you optimize your site for better results. The second step is to improve conversion rates (CRO). The purpose of conversion rate optimization (CRO) is to boost conversions on your website by making changes to the user experience, content, design, or overall process. CRO and A/B testing may help you enhance your conversion rates on your website or campaign dramatically.
9. Optimize Your Sales Funnel
One of the biggest causes of poor website conversion is having leaky holes in your sales funnel. As a result, refining your sales funnel for greater conversion will greatly enhance your position. For the time being, here are some tips for improving your sales funnel and plugging leaks.
First, you need to create a conversion target funnel in Google Analytics first. This will assist you in keeping track of the conversion rate of your website. Make sure your CTA buttons are in good shape. Make them more appealing, clickable, and detectable.
10. Sending a Monthly Email Newsletter
Using your existing customer list to create leads is one of the most effective methods to do it, especially since your customers already know, like, and trust you. A monthly email newsletter to your client list to keep them informed about your company and any special offers you may have is a terrific method to create more quality leads.
Recognize that you'll need to send many email newsletters to see results. Plan on sending out a newsletter for at least 6 months (6 emails) to determine what type of boost you can provide your business.
Once you get users on your site, you need to ensure they have a reason to follow through on their purchases.
So there you have it: 10 powerful ways for converting website visitors into leads.
If you have any queries or require assistance, please don't hesitate to contact us.