SEO is the process of accelerating the traffic of your website through organic search results. Search engine optimization has become one of the foremost powerful practices recently. But it's to be done with the proper SEO strategy to form it worthwhile.
Google is a king in the entire world of search engines. When it involves digital marketing, what Google says, goes. There's tons of competition so it’s important for anyone to speculate in an awesome digital marketing strategy to boost their website’s search engine ranking.
SEO may not be a simple job, but it’s well definitely worth the effort. By using the strong strategies you’ll have the power to spice up your SEO and rank higher in search engines like Google, Yahoo, Bing, etc.
Here are some simple but effective SEO strategies which google will surely reward -
1. Meta Description Tags & Alt Tags:
One of the foremost basic SEO strategies is to possess properly used alt tags on your images and have a proper meta descriptions. Meta description must be in a way that it must always contain your optimized keywords. Google collects a large amount of data for SEO from the meta description. Your organic SEO traffic to the page will surely increase if you utilize your main keyword in the alt text of the images.
2. Create Content Utilizing Optimized Keywords:
Google rewards quality content. The content you create should be outstanding to urge higher ranking in search engine results. If you wish to come up with traffic through search, it’s best to do keyword research before you begin writing. This way, you can concentrate on keywords for which a precise amount of search volume already exists.
Keyword optimization is to understand where and the way to position keywords in your content for optimum searchability.
3. Building Backlinks:
Backlinks are essential for your online success. These Backlinks are the links from the outside domains which point to pages on your domain; linking back from their domain to yours. The backlink’s importance is easy as more you connected to the other websites of your industry, higher you ranked by google website crawlers.
4. User Experience:
Google rewards those websites which are user-friendly. If you optimize your website only for Google, then it can affect the sales of your business. IF you concentrate on user experience then it'll increase your sales and google ranking also. Some elements that need to consider are - the loading speed of the site and website navigation which affects the user experience.
5. Paid Promotion on Social Media:
Social Media, a great tool to use to enhance the traffic to your website. Most social media platforms have a promotional advertising option for getting traffic to your website. Enhancing the traffic to your website via social media will help your ranking on Google as a whole.